There are just a lot of tactics for product promotion. And then into this huge number of different strategies you break in, wanting to promote your product range. And, of course, something on this list can be effective for you and completely pointless for another company.
Who wants to waste time and money on some nonsense that won’t produce results? How do you promote a product if you’re already starting to panic and don’t know what to grab hold of at all? First, make sure you’ve learned all the mistakes you can make in this business. Here are 3 trends that will tell you what to do in terms of promotion.
Using Video Content
According to statistics provided by Cisco, about 82% of the world’s traffic is video content. So if you choose not to use video, unfortunately, it will be the wrong choice.
Given that our attention span is 12 seconds, we need something special to inform, educate, and entertain us quickly, and an online casino is a fantastic example here. And if it’s also about converting strangers who first learned about your product into loyal customers, you’re going to have to sweat it out.
As you’ve learned by now, videos can really drive traffic and help you build more trust with your customers. They can also put your product in the best possible light.
Videos about the company as a whole, a variety of short social media videos, videos with answers to frequently asked questions – these are just a few examples that you can use to promote your product.
For example, Headspace is a meditation app that helps improve concentration and relieve stress. To promote their product, the team uses a YouTube channel where they post different types of videos. These include some helpful tips, answers to frequently asked questions, and much, much more.
Paying Attention to Customer Service
Even if you manage to create the best product, that doesn’t mean you can forget about the quality of customer service. This aspect should be a top priority.
It all starts the moment potential customers first come in contact with your product. SuperOffice conducted a survey asking approximately 1,9 thousand professionals to share their top priorities for the next five years. It turned out that for almost a half of them, customer service comes first. So it is not surprising that many customers are even willing to pay more, just to get service at a decent level. And it, in turn, is incredibly important for companies because:
- Allows you to retain customers for a long period of time.
- Gives the opportunity to go back to word of mouth.
- Increases brand awareness across all digital channels.
- Satisfies customer needs.
Even if your product is somehow inferior to others, but you provide top-notch customer service, you have a chance to retain your audience. But a terrific product combined with a terrible customer experience can cause others to take to their feet and go to your competitors.
Creating Personalized Content for Users
Ever consider creating personalized content for your customers to draw more attention to your product? If your answer is no, it’s time to change things up and get out of the anti-trend sphere.
So, how do you promote a product using personalized content? As you may have already understood, we are talking about content that is tailored to individual users. Amazon, Netflix, Spotify and Facebook are just a few examples of well-known brands that effectively personalize content for each user. For example, Netflix makes movie and series recommendations based on your viewing history and preferred genres.
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