When the entire world is on social media, there’s no reason for businesses to move there. Placement agencies have kept up with changing times by using social media to their advantage, using platforms to reach out to and recruit talent.
Social media platforms like Twitter, LinkedIn, Facebook and Instagram have proven to be the best source for finding skilled and talented candidates from a large pool of applicants. To leverage the potential of social media, placement agencies have come up with their own unique recruiting strategies. Here are some ways that placement agencies use social media to recruit talent.
Promoting company culture
Only posting job openings on social media will not help an organisation reach top talent. Placement agencies understand this, which is why they focus on sharing the company culture to demonstrate why a company is the ideal choice for candidates. Placement agencies also focus on optimising a company’s LinkedIn profile so that it gives willing candidates an opportunity to learn everything about a company.
Using Hashtags
Hashtags are the primary way to gain visibility on social media platforms. Placement agencies use relevant hashtags in job posts and other communication to highlight opportunities. This helps them connect to a younger audience and stand out on social media platforms which are frequently visited and used by job-seekers.
Running Relevant Ads
Another way that placement agencies use social media to highlight a company is to run advertisements that target a specific jobseeker group. Advertisements that are posted on social media are created with the clear intention of catching the attention of relevant candidates who are a good fit for a role.
Participating in the Right Conversations
Apart from creating hashtags and advertisements, placement agencies understand the importance of being proactive and present on social media to reach the right people at the right time. That’s why placement agencies actively use groups on social media such as LinkedIn groups to strike a conversation with candidates and make their opportunities known.
Building Engagement
To garner attention from a wide pool of talent and to engage with them, placement agencies use social media to not only inform them of job openings but also share interesting company-related videos, daily tips, fun and logical facts, puzzles and games for fun. These strategies are incorporated by placement agencies not only to hold the attention of potential candidates but also to attract the passive jobseekers on social media.
Social media platforms are the gateway to boundless possibilities and thousands of candidates. Placement agencies understand that every company has its own sensibilities, which is why they employ different social media strategies as per the needs of a particular organisation. One of the leading names in the recruitment network is Randstad India. Randstad India, one of the leading placement agencies, has been helping organisations get access to top talent for years.
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