In today’s fiercely competitive television market, a series has to be particularly special to stand out. Viewers have so much choice that things can easily get lost in the crowd, even if they are top quality.
In the streaming era, some of the most successful series have reached that status thanks to savvy business decisions from their creators. It’s clear that the key to success nowadays is to branch out into as many markets as possible.
Recent Series Have Incredible Marketing Strategies:
Business owners should examine various television hits in recent times to see if there’s anything they can learn for their own marketing models. Squid Game is an excellent example to analyse, as it’s the most successful series ever on Netflix. Indeed, it racked up 1.65 billion hours of viewing in its first month.
There were various factors that made Squid Game the overnight sensation that it turned out to be. The masterstroke from Netflix was the work that it put into making it accessible, as it was translated into 37 languages. There was also a social media storm surrounding the series, helping news of it to spread like wildfire across various platforms. Of course, it helped that the premise was highly original, and the series was typically bingeworthy.
Despite the success of the Korean offering, it’s clearly important to keep the hype levels high prior to the release of the second season. After all, people have short memories these days and they need to be reminded of their favourite shows.
One way that Netflix has done this has been through commissioning the Squid Game casino game, which features music and imagery from the series. That offering also puts the series in front of the diverse iGaming player base, alerting some people who may not have heard of the series before.
There are plenty of other series that have used this strategy as well. For instance, there’s the Rick and Morty Megaways casino game, which includes themes from the iconic science-fiction offering. Hell’s Kitchen and Deal or No Deal are other examples of series that have enjoyed great success from branching out into slots.
What Can Business Owners Learn from This?
Television franchises may be aiming to attract viewers from all over the world, but there are still a few things that business owners can learn from them. One of the keys to their success is word of mouth, but their marketing teams stack the odds in their favour by getting them in front of as many people as possible.
Social media is one of the most powerful tools for businesses in the modern age, and getting people talking on these platforms can be a winning formula. It worked well for Squid Game, so why can’t it also work for an SME? It would obviously be on a smaller scale, but it’s still doable.
Business owners should constantly be looking at the most successful products or businesses in the world for inspiration about how to improve. Television franchises use a lot of great strategies that could be replicated in the small business world.
Disclaimer:
CBD:
Qrius does not provide medical advice.
The Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act) outlaws the recreational use of cannabis products in India. CBD oil, manufactured under a license issued by the Drugs and Cosmetics Act, 1940, can be legally used in India for medicinal purposes only with a prescription, subject to specific conditions. Kindly refer to the legalities here.
The information on this website is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions regarding a medical condition or treatment. Never disregard professional medical advice or delay seeking it because of something you have read on this website.
Gambling:
As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman, and Sikkim, prohibit gambling. Land-based casinos are legalized in Goa and Daman under the Goa, Daman and Diu Public Gambling Act 1976. In Sikkim, land-based casinos, online gambling, and e-gaming (games of chance) are legalized under the Sikkim Online Gaming (Regulation) Rules 2009. Only some Indian states have legalized online/regular lotteries, subject to state laws. Refer to the legalities here. Horse racing and betting on horse racing, including online betting, is permitted only in licensed premises in select states. Refer to the 1996 Supreme Court judgment for more information.
This article does not endorse or express the views of Qrius and/or its staff.
Stay updated with all the insights.
Navigate news, 1 email day.
Subscribe to Qrius
