Connecting and building a solid relationship with customers is an arduous task, especially when there is plenty of competition in the market. A strong relationship guarantees that you get repeat purchases, word-of-mouth advertising, and referrals. It also provides brand loyalty, giving you your share of the customer base in the market.
One way to make new relationships with potential clients and maintain old relationships with existing customers is custom packaging. It can help you target the customers you want. For instance, you could use custom eco-friendly packaging to win over environmentally conscious customers. Not only that, you will be able to customize the user experience and kickstart a relationship with them.
Custom Packaging: What It is
Custom packaging is the process of creating a package to meet the specific needs of your business. In other words, it involves designing the package according to the product, the shipping requirements, the brand identity, or the customer’s needs. It gives business owners a chance to combine functionality and aesthetics when designing the package for their products.
The impact of packaging on customers’ purchasing decisions is much more than it seems. It is the first contact with potential clients and can decide whether a customer purchases your product. According to a survey conducted by IPSOS, a leader in market research, 72 percent of American customers agree that the packaging design of a product determines whether they buy the product or not. Imagine an indecisive customer with no preferred product in mind who goes to the drink aisle in a mall; they will most likely choose the drink with the packaging that appeals to them.
You should use custom packaging to attract and connect with customers as a business owner. Here are a few ways that custom packaging can help you to build a strong relationship with customers.
It Provides a Good First Impression With Your Brand
As the example above shows, your product packaging is the first contact with a potential customer. You probably have plenty of competitors offering the same products as you. However, a customer will not experiment with every product on the market. So if your product has attractive packaging, you will be adequately positioned to beat your competitors in the market.
Your custom packaging can appeal to your clients and urge them to try it out. And if it is quality, the customer will be compelled to stay loyal to your products.
It Tells a Story
Stories significantly influence marketing since humans react positively to them when they find meaning in them. Custom packaging tells your brand story and helps you to control the narrative about your brand. You can use it for advertising your brand values to the public. If your target market relates to your story, it will move them closer to becoming customers.
It Creates a Sense of Connection
Custom packaging lets you connect with your customers, especially if they purchase from your online store. Even though you can’t physically communicate with them, you can send a message with your custom packaging. You could include short messages or hand-written notes in the package. This will create a feeling of familiarity that will differentiate you from your competitors in the long run.
It Gives an Experience
Your custom packaging can create an experience that stays with the customer for a long time. It can evoke positive feelings like excitement, joy, and pleasure. When this happens, you create an experience that is known and felt. For instance, if you package your product like a gift, it can elicit emotions associated with special days such as birthdays and holidays.
Humans are emotional, more than we like to admit. If you can win hearts and elicit positive emotions with your packaging, you will be able to convince them to patronize you again.
Keeps The Product Safe
Compared to stock packaging, you will be able to design the packaging according to the needs of the business. Stock packaging is the regular type of packaging you can buy online such as cardboard boxes and paper bags. It may be more affordable, but it may not offer the best protection for your product.
Custom packages are made to offer maximum protection. As a result, the customers will get their products in pristine condition. They will be happy to patronize your business once more.
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