Keeping up with the technological revolution of the modern world, India has also kept its pace with the socio-economic development by the help of technology. Eighty percent of the population of India has access to telecommunication which has created a great impact on their economy. Since the advent of 4G, 2G has almost disappeared, and the monthly consumption of 4G data is almost four times greater than that of the 3G data usage.
This change is growing more each day which is also transforming India’s eco-system and is predicted to take a completely new shift of things in the next two years. Telecommunications revolution in terms of 4G LTE service has influenced a lot of sectors to create mobile-friendly versions of their websites and applications to prosper in the market.
Availability of healthcare at all hours
Installation of 4G towers throughout India has not only strengthened its quality but also provided various benefits to the population of India. Internet connections can cover far off places, so in case of any emergencies, it is easy to trace and reach them. 4G has benefited the people of India in the sense that emergency Healthcare is readily available at all hours, at most areas in India. There are applications that connect with the nearest hospitals, ambulances, doctors on service to reach your location, anything that is remotely helpful for you in the time of your need. Rapid data connections such as 4G and quality coverage have the potential to influence the healthcare system at a large scale which in turn is beneficial for running of hospitals and their better maintenance.
A lot of doctors and hospitals in India are utilising the telemedicine for diagnosis of patients. The 4G networking has provided the urban patients an easy option to avoid traffic issues and for rural users to connect to more professional and experienced specialists just by using the online platforms through 4G.
Online content-makers: Hotstar and Netflix
The latest revolution in Mobile Internet, i.e. 4G has brought about a whole new level of connectivity for the population in India. It is utilised to view and stream videos, download media, just on the go. The most important factor among this is the speed, which makes people fonder of it than regular connections. Online content makers such as Netflix India and Hotstar make it easier for you to stream your content with 4G while just sitting on your desk or traveling in a car. 4G is a spread-out reality in India which has made our lives easier. People stream Netflix and Hotstar all the time on their cell phones, because of the easy connectivity and thus in return, more and more profit is in the hand of the online content makers.
Online Content Creators include international content as well to help them capture new audiences and increase their viewers and view time. As a result, this increases more and more advertisement on their channels and applications (of course keeping the quality of content as a priority as well). This aggressive usage of the 4G network has played a huge role in the development of the Online Content business.
Content production enablers: InVideo and Tik Tok
Content Production Enablers in India are trying to broaden there are in terms of accessibility so more and more people can benefit from it. They are consistently trying their best to design a subscription model that offers content which is exclusive or private so that users can pay to watch on terms of monthly subscriptions or so. This long-term subscription is only beneficial if their platform is available on cell phones with good data access; that is where 4G comes in. The content enablers are trying to use data to attract users which in the result is also targeting ads so that they create contracts with partners and companies and even new clients that are using their platform to promote and sell. This is why, platforms like InVideo where you can create the perfect videos are only accessible if you have bought a subscription, and can be utilised easily on the go anywhere, anytime.
Easy connectivity of e-commerce players to Tier-2 cities
4G availability in India has improved rapidly over the past years; in fact, out of cities with the best accessibility of 4G network, the Tier 2 cities have topped the charts. This is because India has paced itself with the advanced technological hubs around the country which has established strong connections and escalated the data speed and quality. This escalated speed gives the user a comfortable yet satisfactory shopping experience in which they can browse freely without any hindrance and make purchases. The E-commerce industry has benefited remarkably from the 4G networks as more and more people are opting for online purchases through data.
People prefer to use their mobiles that are always in their hands rather than browsing on a computer or laptop to buy their requirements. This fourth-generation revolution in internet technology has boosted the sales of online businesses. Many E-commerce firms and companies are planning to go M commerce for the sake of data accessibility and customer experience improvement.
India is experiencing development in their industries keeping note of the influence of mobile data influence over the past years. This has only been possible due to the strengthening of connectivity among areas. All companies, regardless of their type and race, should opt for mobile versions of their websites and applications because digital addiction through mobile is much easier than on computers and laptops. People have started to view entertainment content on their cell phones especially millennials from this generation who watch Netflix for hours and hours in light and the night. 4G influences hundreds on industries in direct or indirect ways and have the potential to push India’s economy further up in the charts. We can say that the 4G revolution is a fast metro train in which companies must get on time or lack behind.
Nirav Sampat is the Senior Marketing Manager at InVideo.io.