A web team is comprised of a diverse group of people who contribute their skills to work towards a common goal. The goal of the web team is to bridge the gap between innovative, new digital products and the audience. Before the products/services can be offered, the web team must check for quality and make necessary edits.
Even though it’s digital, a website is maintained by humans- and since technology develops quickly, it’s necessary to create a team that understands it. Unfortunately, this often means that there are multiple team members needed to address an issue. This can make it difficult to give credit where credit is due- but having clear guidelines for who is responsible for what can cut back on this.
In this article, we’ll take a look at the 8 positions you’ll need to consider when you begin hiring for your sports news site.
The Web Team
The web team describes the collection of workers that are brought together to create digital-based content. Within that team, there are typically several different roles. The web team is responsible for handling digital material relating to the company’s objectives and business. Below you will find the basic roles within a web team.
If you are building or maintaining a sports news website, you definitely need a web designer. The lead designer is an individual capable of performing in various roles, not limited by the tools or media. Some of the disciplines involved in being a lead designer include UX/UI developing, interactive design, information structuring, and visual/graphic design. Though these components have different purposes, they still fall under design.
While this is a fairly high position on the web team, the lead developer must still report to the lead designer and lead the lower-ranked developers and technical staff. The role is quite diverse, with the primary function of setting the standard for the code to be written. This individual must have some knowledge about digital infrastructure, user engagement, and web design.
The assistant developer works under the lead developer. They are responsible for moving projects toward completion. While it might sound fairly specific, this title is actually still vague. The developer is typically the one that writes the code for the content we see online. However, developers must be versatile and be able to write in a variety of computer languages and be familiar with graphic design, front-end/back-end development, and more.
The assistant developer needs to be familiar with the script languages that the lead developer knows to collaborate easier, and projects can be expedited.
The web manager is basically the general manager of the web team and is the last contact before the corporate roles. They are in charge of the other areas of the web team and therefore understand all of them. This position may also be referred to as Webmaster or Web Product Manager. This role aims to ensure the website’s functionality and quality content and successfully lead the web team.
They delegate the duties among the rest of the team and therefore are responsible for how the team performs. Like managers in other industries, they are driven by positive results, increased profits, reduced costs, and high employee performance.
All of the media you find online was created by someone. There is someone that is writing articles or leading podcasts. These are known as content creators/producers. In addition to creating the content, this individual must ensure high quality, engagement, and consistency in subject matter and posting schedules. A content producer must research and outsource topics, which means they must be aware of trends, developing stories, and more. If they outsource the work, they must also be an editor.
When there is content that is being produced, quality control is critical. In most cases, the creator of the piece is too close to see their errors. Perhaps their wording makes sense to them but is confusing to someone else. The senior editor works to make sure the content is ready for the public. However, a senior editor not only verifies that content is ready to be released; they also work to develop new content.
The senior editor reports to the webmaster, which means one more set of eyes can check for quality. They also monitor the development process of digital content and implement positive changes. Finally, they must be able to communicate in a variety of forms.
Social Media/Public Relations Coordinator
In today’s world, social media plays a significant role in the way companies interact with their customers. The days of comment cards have gone away now that customers have access to the owners of companies via social media. However, social networking can make or break your brand. The social media coordinator determines the best ways to use other team members to create a clear connection between the website and the public.
While it’s true that this is the primary goal of the web team as a whole, the social media coordinator is much more focused on this. In addition to direct interactions with customers/clients, the social media coordinator monitors the brand’s reputation as a whole. If a negative situation arises, they must be able to diffuse it and find solutions.
For many businesses, marketing is an extension of their functioning. It provides for customers being introduced to products/services. An e-marketing coordinator turns previous marketing into marketing that can be used on the web. Since this is also a management role, this individual will delegate responsibilities among the staff.
You need a strong team if you want to have a successful sports news website. By making sure that you have these roles on your team, you can be sure that your team will be strong. Click here to learn more about working as an online community manager.
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