Rachel is a writer and former game critic from Central Texas.
Google this week announced a feature called AMP Stories, a shortform visual medium through which Google could deliver curated news. Within minutes of this announcement, everyone was calling it a copy of Snapchat.
I checked out†the feature†and, yeah, itís pretty much Snapchat. Specifically, itís very similar to Snapchat Discover, which breaks down stories and content into bite-sized visual chunks. Itís also a lot like Twitterís Moments, which are themselves very similar to Snapchat Discover.
To recap, that means Google joins the likes of†Facebook,†Instagram,†Twitter,†LinkedIn,†WhatsApp†and even†Patreon†in copying Snapchat. Even Snapchat seems resigned to it, as Nick Bell, Snapís VP of Content, responded to Googleís Stories by way of†TechCrunch:
Our ambition at Snapchat is to empower great storytelling, and we think we have pioneered the best format for doing that on mobile. Weíre delighted to see that an industry is starting to form around that, and hope that it will encourage more newsrooms to invest in teams that focus on made-for-mobile content.
The Snapchat toy box has been so thoroughly raided that the few sites left who havenít done it are starting to look†passť.
So hereís my question: Pinterest, Google Plus ó when are you getting in on this action?
Pinterest could easily co-opt Snapchatís short-form visual updates. Maybe it could use a feature that lets people share the twee animal and food pictures for a limited time in a kind of grid? Perhaps a place to post stuff they find immediately appealing but donít necessarily want to save forever. I would say that sounds like a stretch, but I would never have thought Stories belonged on Facebook, and here we are now.
As for Google Plus (yeah, that still exists), maybe it could open a limited version of the Stories feature to its users, to let them make their own updates with the same visual format as Snapchat Discover.
Snapchat knows itís only a matter of time before everyone is copying them. Letís have it happen sooner, rather than later ó if only so we can see what the remaining sites come up with.
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