By Shivam Arora
We all have a love-hate relationship with summers—we love them for the fun and hate them for the number of wasted days. Luckily enough, Internshala Trainings made sure that summers are not only fun for me but also full of learning.
When I was in second year of my BBA course, I went to an internship fair at DTU, Delhi. I remember how difficult it was for me to score an internship. The only thing they had asked me was if it was necessary for me to do an internship in the first year. I soon came to know about Internshala. I registered on it, created my resume, and started applying for internships. However, I didn’t get selected for any internship, perhaps because I didn’t have the right skills. The rejections left me disappointed, and I stopped applying further. Then, I came to know about Internshala Trainings. I did trainings in Advance Excel, Business Communication Skills, and Digital Marketing.
In Advance Excel training, I went through the basic and advanced modules of MS-Excel. In the basic module, I learnt simple operations, formulas and texts, and mathematical, statistical, and financial functions. In the advanced modules, I got familiar with sorting, filtering, and creating pivot tables. The Business Communication Skills training taught me the significance of an efficient communication in the corporate world, and introduced me to different modes of communication, their principles and techniques. I learnt to write effective communication letters and resumes. The Digital Marketing training, however, proved to be the stepping stone to my career. Broadly, I learnt Google Analytics, email marketing, search engine optimisation, search engine marketing, and social media marketing. I learnt how to promote a blog via email marketing, how SEO works, different ways to improve the ranking of a blog using SEO tools, and how Google Adwords, paid marketing, and mobile marketing work. I also got acquainted with advertising and inbound marketing, and learnt how to promote a blog on different social media platforms. I faced a few issues during these trainings but Internshala solved all my queries through their live chat support system and comprehensive explanations.
I worked on my resume and added these skills to it. I began applying to internships once again, and was accepted to four of the six I’d applied to.
During the telephonic interviews for these internships I was primarily asked about my experience in digital marketing. I would tell the interviewers about the trainings that I had pursued and the responsibilities I handled in my previous internships. I was also asked questions related to brand promotion on social media, SEO, and techniques that I would adapt to decrease the cost per acquisition (CPA).
I joined Mere Exams as a social media intern. There I had to collect the contact details of students and promote the company’s brand among students on social media sites like Facebook and Instagram.
At an internship platform, as a brand manager intern, I had to get 125 college students to register on the platform. I got those many registrations by promoting the organisation on Facebook and Whatsapp.
Next, I got hired for sales and promotion at Earn with Brains wherein I had to get students to register for their online contest. I also had to promote this contest on social media.
At Creation Cradle, I was hired as a digital marketing intern. My role there was to promote their brand on social media. I also employed a word of mouth branding there.
Currently, I am working as a brand ambassador intern at SportsCafe and Code Ground. At SportsCafe, I have to plan and execute a four-week-long campaign to advertise the app on Facebook and Instagram to generate a substantial number of downloads. I also have to devise strategies to decrease their posts’ CPA. At Code Ground, I have to promote their online contests among students.
But here’s the best part—thanks to my previous internships and training via Internshala, I got these two internships without an interview!
Shivam Arora is a student of Allenhouse Business School, UP.
This story is published via Internshala, the internship and training platform.
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