A report from Linkedin found that Flipkart, Amazon, and Oyo are the top three most attractive companies for employees in India. Also among the top 20 are Uber, Swiggy, Zomato, and Ola. IT companies dominate the list, but banks and telecom service companies also make the list.
The annual survey, Top Companies 2019: Where India wants to work now, ranks the country’s 25 most sought-after companies.
LinkedIn India News Editors Dipti Jain and Abhigyan Chand have based their findings on four main indicators of job satisfaction and company popularity such as employee retention and followers on a company’s page.
“Every year, our editors and data scientists parse billions of actions taken by LinkedIn members around the world to uncover the companies that are attracting the most attention from jobseekers and then hanging on to that talent”, say Jain and Chand.
LinkedIn only surveyed companies with over 500 employees that were active on the website between February 1, 2018, and January 31, 2019, and have a positive growth in employees. The study only looks at parent companies, not their subsidiaries.
Jain and Chand say that the data from these 200 companies were compiled from four sources: job demand, interest in the company, engagement with employees, and employee retainment.
The study took into account the rate at which people view and apply for jobs at the companies. For employee retention, it evaluated if employees stay ta the company for at least one year after their date of hire.
It also factored in engagement, meaning how often non-employees view a company’s unique employee profiles, and interest in the company that is measured by new, unique non-employee followers on a company page.
LinkedIn also tracked follower counts on each company’s career page, among other metrics, and compared the rates of change to its peer companies.
“We exclude all staffing and recruiting firms, nonprofits, educational institutions, government agencies and government-owned entities. We also exclude LinkedIn and LinkedIn’s parent company, Microsoft, from any LinkedIn Lists”, they said.
LinkedIn finds India’s top 25 companies
The top 25 companies on LinkedIn in India is mostly dominated by technology services.
Flipkart ranks first on the list. It is an e-commerce platform that also houses Myntra and Jabong, shopping sites, and PhonePe, a mobile payment app.
Flipkart has 13,900 employees and is based in Bengaluru. It has recently made most of its new hires in its engineering, product management, and education departments.
Several Flipkart employees became millionaires after the company was acquired by Walmart for $16 billion.
“But even contractors and casual workers have a reason to rejoice: Flipkart outscores other gig-economy platforms on fairness of working conditions and wages”, said LinkedIn.
Amazon bagged second place with 50,000 employees. It had more than 1,950 job postings- the highest in the Asia-Pacific region, despite the government’s new e-commerce rules.
However, Amazon’s work culture in the U.S. has come under severe criticism. The New York Times interviewed 100 former and current Amazon employees and found that the working conditions are gruelling.
“At Amazon, workers are encouraged to tear apart one another’s ideas in meetings, toil long and late (emails arrive past midnight, followed by text messages asking why they were not answered), and held to standards that the company boasts are “unreasonably high”, said the NYT.
Oyo, a hospitality chain, has 7,000 employees working on 45,000 rooms. It is poised to overtake Marriott as the largest hotel chain in the world by 2023. Oyo is now venturing into food-tech and event-management.
In fourth place is One97 Communications, the parent company of Paytm. It is swiftly growing in online marketing, sales, and human resources.
“Paytm has done away with the concept of work appointments: employees are free to have impromptu meetings and occupy available rooms without blocking calendars”, says the study.
Uber comes in fifth, especially with its recent boost in web services and android development. The cab company clocked its third-most miles in India in 2018.
Swiggy, who bagged sixth place, grew its valuation five times in 2018 and is now a billion-dollar company operating from 75 Indian cities. Zomato too, in eighth place, bills 21 million orders every month.
Other notable rankers are Tata IT Service, Accenture, Daimler AG, and Reliance Oil & Energy. Platforms like Adobe, Alphabet (Google and YouTube), Ola, and IBM also found places on this list. FInancial institutions like Yes Bank and ICICI and IT servicing firms like Qualcomm, Oracle, and Freshworks ranked too.
Three of the ‘Big Four’ accounting firms- KPMG, PwC, EY- were on the list, as well. Even Larsen & Toubro that spearheaded a recent hostile takeover of Mindtree came in 23rd on the list.
Observer Research Foundation said that 5 million people get added to the country’s workforce every year, making it extremely important to ensure job satisfaction and fair working conditions.
As per the LinkedIn survey, the benefits of India’s digital revolution seem to be finding their way down to the companies’ employees, which is a good sign about the country’s economy and the way it conducts business. Moreover, this list being mostly made up of tech and internet platforms is testament to the country’s booming IT industry.
Rhea Arora is a Staff Writer at Qrius.
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