As the lockdown in India continues to drag on endlessly, some of those who are staying at home have been driven to pursue new skills or taking up a hobby. For most of us, this would involve a single post on Instagram or signing up for some Zoom classes, but, like everything else he does, Bollywood star Salman Khan has chosen to supersize his lockdown antics by shooting full-fledged music videos, releasing his second such offering, “Tere Bina” on YouTube yesterday.

Maine yeh gaana banaya, gaya, shoot kiya aur post kiya aap ke liye, ab aap bhi yeh gaana suno, gaao, aur aap ke swag mai shoot karo ghar pe, post karo, share karo, tag karo n enjoy karo…#TereBinahttps://bit.ly/Tere_Bina_Song

YouTube ?@YouTube
Much like his first song, which was called “Pyar Karona” and released in April, “Tere Bina” was met with the predictable flood of excitement by his fans online.
Dr. Priya Sharma @priyasharma0231


You never fails to surprise us.
Just love your song @BeingSalmanKhan
We can feel true emotions, and chemistry too.
What a song!
Super duper hit song#TereBina @Asli_Jacqueline #SalmanKhan
However, while it was expected that his fans would fawn over his video, those who didn’t buy into Salman’s cult of personality had differing opinions.

Imagine Wasting 4:20 Minutes in watching Salman Khan’s Song #TereBina485:17 PM – May 12, 2020Twitter Ads info and privacy31 people are talking about this
The above commenter was clearly miffed over spending his time watching the music video, which itself was conceptualised, directed, and shot by Salman himself. He also wrote the lyrics and “sang” the song – and those quotation marks are in place because autotune cannot officially be credited as a singer.
#TereBina
Salman khan sings a song
Sound engineer :
104:06 PM – May 12, 2020Twitter Ads info and privacySee Aryan’s other Tweets
Kamaal R Khan, known Bollywood pot-stirrer, found Salman’s long list of credits for the video a bit troubling.


Salman khan is the producer, Actor, writer, singer, director, choreographer etc. for the song #TereBina which is going to release soon. Allah Raham Kare!1,2106:05 PM – May 10, 2020Twitter Ads info and privacy217 people are talking about this
Once the video released, KRK was back with more savagery. Calling out the poor numbers on Salman’s video as compared to that of YouTuber Carry Minati, KRK fired shots at all Bollywood stars who think they can transition into social media success solely on the back of their pre-existing stardom.
I believe that big stars will face really tough time to get audiences in the theatres for their new releases. Ppl won’t care who is big star n who is not. Only 9 million ppl have watched Salman’s song in 15 days, while 44 million ppl have watched #carryminati video within 48Hrs.9171:33 PM – May 11, 2020Twitter Ads info and privacy126 people are talking about this
While fans might appreciate Salman’s heavily autotuned ballads, not everyone feels the same excitement for them. One commenter even compared the news of “Tere Bina” releasing to being as bad the government extending the nationwide lockdown.
Modiji extends lockdown, Salman releases new song. Indian audience : #Lockdown4
However, Salman has never been one to let good taste get in the way of his creativity. Soon after “Tere Bina” started getting thousands of views, he announced that he was working on a third song. So it looks like we’ll be getting more Salman Khan songs, whether we want them or not.
#SalmanKhan
When you hear salman bhai new song #TereBina
This article was originally published in Arré
Stay updated with all the insights.
Navigate news, 1 email day.
Subscribe to Qrius