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04 Oct, 22
04 Oct, 22
Gambling Marketing, Gaming Analytics, Online gambling industry

Do apps increase player uptake in the gambling sector?

With the widescale proliferation of smartphones in the 21st century, it may have been clear to some that gaming would become one of the device’s main uses within a few short years.

By Zimble Digital

With the widescale proliferation of smartphones in the 21st century, it may have been clear to some that gaming would become one of the device’s main uses within a few short years. Built-in games were always common on phones, but could anyone have predicted that a nice genre like bingo would find its way there?

Online bingo is one of the most popular forms of online gaming, with players around the world registering at bingo sites in their millions to play the different versions of this game.

Sites will provide players with different secure payment methods, so they feel comfortable making transfers. Many bingo sites also have apps that players can download and play bingo directly from. With this added level of convenience, does an app really boost the uptake of players in niche game types such as this?

Smartphone Bingo App

Bingo apps can be downloaded onto smartphones, so players can use a site’s games whenever and wherever they choose. They can choose to play if they’re on public transport, in a café, or at home. 

Using a smartphone means players aren’t restricted to the opening times of a land-based business, like a bingo hall or casino. However, this is on the proviso your internet connection is strong, of course.  Yet, for many, this isn’t a problem, what with smartphones having internal Wi-Fi capabilities, and Wi-Fi hotspots, as well. 

This means bingo games can be played if you happen to be in a park or even as you’re travelling. With the many versions available, the choice of online bingo games means that if a room appeals to a player, they’re able to make a quick and informed decision based on their preferences.

Apps have a range of features that may not be available on sites. Players get to check out their stats, sometimes whilst playing. They also get to store their payment preferences on the app as well. All this is just for starters because bingo operators also provide players with special offers.

Bingo Special Offers

Who doesn’t like a special offer? Even if it comes as a promotion or bonus, it always adds to the gaming experience, such as cashback or free bingo tickets, for instance. 

Bingo app operators often provide users of their apps with special offers and promotions. These are unique to app users because they can only be claimed by using the app itself. 

However, just like with other bonuses offered by the bingo operator, there will be terms and conditions that you should read to see if the offer is right for you.

Smartphone Gaming Future 

The smartphone is here to stay, just as gaming is. Experts in smartphone gaming are predicting that the majority of gamers will be playing online within the next few years. The mobile gaming industry, according to Newzoo, is expecting to achieve a growth of double digits within the next decade, having made over $100 billion in 2021. In addition to this revenue, it’s also generated over half the games in the global games market, too.

Apps have played a part in this. They’ve also made it appealing and easy for players to make this transition.

It seems online bingo gaming has made a successful transition from the bingo halls while ensuring that new online additions complement existing land-based options. This means bingo has become even more versatile than ever, suiting players’ needs whether land-based or online.

When it comes to being online, bingo has sites and apps for players to choose from. Both of which are good. However, apps can save players time when it comes to data retrieval. They’re also able to store their preferences, all of which make the player’s experience more enjoyable. 


Disclaimer:

  • As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman and Sikkim, prohibit gambling
  • Land-based casinos are legalized, with certain guidelines, in Goa and Daman, as per the Goa, Daman and Diu Public Gambling Act 1976  
  • Land-based casinos, Online gambling and E-gaming (games of chance) are legalized in Sikkim under the Sikkim Online Gaming (Regulation) Rules 2009
  • Only some Indian states have legalized online/regular lotteries as per and subject to the conditions laid down by state laws. Kindly refer to the same here
  • Horse racing and betting on horse racing, including online betting, is permitted only in a licensed premise in select states. Kindly refer to the 1996 Judgement by the Supreme Court Of India here and for more information
  • This article does not endorse or express the views of Qrius and/or any of its staff.

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