By Manan Vyas
Branded residence as an asset class is a growing real-estate trend− a hit with global buyers for the exclusive standards of style, service and comfort that they offer. As the name suggests, branded residences are essentially luxury residential projects associated with other high-class brands, offering superlative amenities to its owners. In addition to the premier amenities, these residences also offer a sense of security to its high-net-worth buyers, and the exhilaration of hassle-free ownership. A report by Graham Associates explains the reasons for their success, stating, “Buy into a reputable brand and you have the assurance in the delivery and quality of the development as well as professional management”. The report adds, “The best products offer prime locations, likeminded neighbors, cutting-edge interior design and, crucially, stronger resale values and higher rental income.”
However, in India the concept is still taking baby steps. Nevertheless, considering the obsession of the country (and the world) with the magical world of Disney, the brand has been spearheading the process of breaching the boundaries of the Indian real estate market and introducing Disney- themed homes in several cities.
In fact, after collaborating with Disney for themed luxury developments in Bangalore and Kochi, the Prestige Group is now coming up with a similar project in Hyderabad as well, called Prestige High Fields.
Your own world of Disney
Prestige High Fields presents a very promising picture of what the current brand residences market in the country has to offer. Spread across 10 High Rise Towers, the project promises its inhabitants a luxury living experience nestled in your own world of Disney.
With the theme dominating the project’s interiors as well as exteriors, each tower has been given access to the central landscape area through a dedicated Lobby on the ground floor. Besides, the visual break between the residential blocks and the Clubhouse constitutes an unmatched visual aesthetic.
However, it is not just the theme that makes this project so appealing. The development ensures that you are close to all necessities, while the magic of Disney awaits you at home! Located in the heart of Hyderabad’s financial district, the development seeks to introduce a “relaxed walk-to-work lifestyle”, with offices of all IT majors close-by. The International Airport is also a mere 20-minute drive from the project.
This has been topped by a clubhouse equipped with a recreational activities for all age and interest groups. The clubhouse is, in fact, sprawled over a whopping 1,20,000 sft (approximately), with amenities such as gym, spa, badminton and squash courts, a mini-theatre and a guest room, supermarket, pharmacy, ATM, party hall, restaurant, crèche, boutique, library, and a salon.
What better than Disney to associate yourself with?
The fascination with branding has been associated with the shift in customer expectations, with high-end customers as well as investors recognizing their need to be identified with something truly reflective of their status and aspirations.
With such realization, what’s better than being associated with a brand that has taught you to believe: believe that the Disney characters were secretly our guardian angels and that magnificent castles might just be a boat ride away?
Enthralled enough? For more information, you may visit their website, which contains all details you might need to make one of these homes your own. Learn more about the Prestige Firm and their other projects, then add Prestige to your life.
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