By Hrishikesh Dubey
Technology is evolving at a rapid pace and it is very important to be a part of the change or there is every possibility that you would be a part of the herd. It is essential to leverage the power of the internet in every aspect where it is having a profound impact.
Experienced people already know the nuances when it comes to networking, but millennials have to learn that art in order to kick-start their careers. It is important that they follow the following approach when it comes to their career:
Focus – Objective based Networking
You have to network online, as well as offline, but having mere connections in your network would not yield any results. The true power of a network can only be explored if you focus on networking rather than network building.
You can explore the true power of networking when you move beyond mere numbers in your network, to networking with an objective. This is where a networking platform like BlueTie can not only help millennials, but even experienced people since their core focus is direct networking, rather than building individual networks. With the BlueTie app, you can leverage the power of networking beyond your immediate connections, beyond your stack of business cards, beyond your social circles, etc. and make it more effective and mutual.
As far as the registration on BlueTie is concerned, it is very seamless as with social media logins your profile is ready with a click. You need to then enter your skillset/forte as that is the primary basis on which you can connect with someone or communicate with a professional without having to maintain a professional network.
You then need to define the ‘Networking Objectives’
a. Exchange Ideas
b. Strategic Partnerships
c. Hire Talent
d. Explore Job opportunities
e. Discover Freelance opportunities
f. Seek Funding
g. Make an Investment
h. Seek Mentorship
i. Provide Mentorship
These networking objectives are core features of BlueTie which enables access to other members on the platform by matching mutual synergy and unlocking possible opportunities. On BlueTie, you can connect with other members based on your ‘intent’ to network and hence make the most of the opportunity.
On successful signup, you would be assigned a BlueTie pin which would be your unique ‘Profile Identifier’.
Forte based search – Attract the right audience
When you are starting your career, there is a high possibility that you would have projected yourself as a ‘generalist’, rather than a ‘specialist’. In some cases, it does not make sense since you are either a freshman or have only a few years of industry experience. The downside to this approach is that as a candidate, it becomes likely that you would appear in ‘search results’ where your secondary skills are taking precedence over your primary skillset.
BlueTie solves this problem with its ‘Forte’ based search which brings more meaning to the entire ‘search experience’. There is a high possibility that along with your primary skills, you might have complementary skills that you would like to utilize and this is where the ‘mutual objective driven’ approach of BlueTie is effective when it comes to networking. Certifications from MOOC courses are becoming extremely important and BlueTie ensures that you are valued for your skills, softwares you know and certifications that you have earned.
BlueTie Pin – Approach the people that matter
Recruiters might be scanning thousands of resumes on a daily basis and same would be the case with an institutional investor who would be receiving many pitch-decks daily. They will end up as unopened mails in the mailbox. There is an interesting feature in BlueTie called the ‘BlueTie Pin’ which is a customizable contact detail and can be shared with other professionals.
With the BlueTie Pin, you no longer have to remember your profile URL, and recollecting & sharing it is not a big hassle. Once you share the ‘BlueTie Pin’ with another member, (s)he can view your skills, work experience, qualifications, etc. and this can act as communication starters.
Opportunities are endless and with a new-age networking platform like BlueTie, you can make the make the most out of networking, so that you do not lose out on opportunities!