Binance, the blockchain ecosystem and cryptocurrency infrastructure provider with the largest digital asset exchange by volume, has partnered with Khaby Lame, the Italian-Senegalese creator and the world’s biggest TikTok influencer, to join as a global brand ambassador.

The partnership is intended to increase Web3 awareness and adoption, to mitigate misinformation in the world, and help debunk myths in the space.

‘I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone,’ Lame said of the association.

Lame became viral TikTok sensation because of his ‘life hack’ and his signature move, without any words, pared down complicated issues facing the world today.

As per the company, Lame will incorportate his signature style to tackle some of the Web3 myths. Lame will also be part of exclusive NFT collections with Binance.

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