By Matthew Hughes
Matthew Hughes is a writer for The Next Web.
Earlier this year, Facebook confirmed it was trialling Reddit-style upvote and downvote buttons on public posts, with the aim of improving the quality of discourse on the platform. Now, it appears the feature is rolling out to a greater number of users.
You really can’t fault Facebook’s optimism though. It’s launching this feature when most people are intimately familiar with Reddit, where a downvote is frequently used as a signifier for disagreement and dislike.
Facebook will struggle to change that mindset, especially when the upvote button works identically to Reddit, and is used to highlight comments that are “helpful or insightful.”
We’ve reached out to Facebook to ask about their plans for its new Reddit-style comment feedback system, particularly as they relate to its roll-out. We will update this post if we hear back.
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