Founded in 2013, by Dhimaan Shah and Archana Walavalkar, StyleCracker is an online personal styling platform comprising of a team of expert stylists who personally curate looks based on its users’ preferences and budget. The user needs to visit the website, fill out a style quiz and place the order. In addition to personal styling, the fashion tech startup also provides styling services for teams through its corporate styling programs.
StyleCracker intends to use the freshly raised funds to build a strong pan-India presence and move even closer to being the stylist to every Indian.
Alia Bhatt has bought a stake in StyleCracker this year.
In a media statement, StyleCracker Co-Founder and Managing Director, Dhimaan Shah, said, “StyleCracker has grown rapidly since inception, at about 150% per annum, and is on track to grow the business at over 250 per cent this financial year, after its funding from AMJ Ventures.”
Commenting on the investment, Anish Patel, Founding Partner at AMJ Ventures said, “StyleCracker has shown great potential. The business has successfully maintained a low exchange and return rate which is nearly 1/3rd of what ecommerce sites have.”
AMJ Ventures is a family fund that invests in early stage consumer and consumer-tech companies. StyleCracker is third and largest investment of AMJ in India since its India launch earlier this year. Earlier, AMJ has invested in Avail Finance, a Bangalore-based loan financing service and Propelled, a lender for higher education courses.
This article was published on IndianWeb2
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