Promo campaigns have been used to build brand loyalty for decades. Tailoring your promo campaigns to specific subsets of your customer base is a great way to ensure they’re successful. If you want to stand out among other companies when running a promotional marketing campaign, you need to get creative. With this in mind, here are eight useful promo campaign items that are perfect for DIY project lovers:
1. Tape Measures
Fantastic around-the-house tools are perfect for promotional marketing campaigns. Tape measures are especially useful, as they are a staple of any good DIY-lovers toolkit. Many people fail to realize how expensive a quality tape measure can be in a home goods store, however. That being said, buying tape measures in bulk makes them much more accessible and budget-friendly. By giving your DIY-loving customers a free branded tape measure, you can stand out from other businesses with a truly stellar promotional marketing campaign.
2. Flashlights
Another must-have item for DIY projects, flashlights ensure that you’re not missing any minute details when cleaning up space, dealing with a tricky screw, or handling another tricky task. Flashlights can be easy to lose due to their often-compact nature, however. Due to this, people love having spare flashlights around to use in case their trusty flashlight suddenly goes missing, or is dead. Handing out flashlights with your brand prominently featured on their surface will give your customers a safety net, and make your brand feel incredibly handy as well.
3. Bottle Openers
When you’re working on a long-term DIY project, you’ll want to take the time to take it easy between working sessions. Sometimes, you want to relax while doing the more minor, brainless tasks associated with your DIY project. During these moments, a nice, cold brew is always a godsend. Having a bottle opener on hand to get easy access to your drink is key. Providing branded bottle openers will make your customers appreciate you during that moment between them opening the bottle, and finally enjoying their cold brew.
4. Working Gloves
If you want a promotional gift that’s incredibly well-fit for DIY-loving customers, you want to consider working gloves. These gloves are fantastic for keeping your hands safe, steady, and grip-prepared during every step of your DIY project, after all. If you buy them in bulk, working gloves are often incredibly affordable. Just make sure you buy gloves that fit the types of projects that you suspect your customers are working on, so they will get the most use possible out of them.
5. Plant Seeds
If you want to give your customers a fun new hobby, and an exciting DIY project to take on, consider handing out branded packs of plant seeds. Home gardening has remained incredibly popular over the last few years, and the push toward more eco-friendly lifestyles has made home gardening that much more widespread. Using plant seeds can give your customers the ability to grow their own food as well, so you can get them started on an exciting, amazing new journey.
6. Towels
There are lots of uses for towels during a DIY project. Sometimes you need to wash things off, sometimes you need to wash yourself off. Either way, having a towel that’s used solely for DIY projects can be useful, and saves you a ton on laundry supplies (and the water used during the laundry). Consider branding towels to give out to customers, and you’ll be doing them a huge favor.
7. Backpacks
Having a handy, hardy place to store all of your supplies while handling a DIY project is a must. You can easily unlock customer loyalty by spending a bit extra during your next promotional marketing campaign and giving out high-quality branded backpacks. Just make sure the backpack has enough pockets to be of use during DIY endeavors.
8. Hammers
Lastly, one of the most unique DIY-centric promo gifts you can hand out is a branded hammer. While these are far from common, they have become a bit more popular over the last few years. Customers will be thrilled to receive a quality hammer for free, so be sure to heavily consider this option.
DIYify Your Next Promotional Marketing Campaign
By emphasizing a DIY aesthetic in your next promotional marketing campaign, you can boost your brand’s reputation with ease. DIY lovers talk about their projects and often collaborate, so anytime they use one of your gifts, your brand is becoming more deeply ingrained in the public consciousness. Each of these eight promo gift ideas will thrill any DIY lover in your valued customer base.
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