Social Media Marketing can be confusing sometimes with so many platforms to handle at once. Follow these trends to make your brand seen and heard!
In this fast-paced and ever-changing world, not a single year or, to be precise, not a single month passes without a change in the trends!
But speaking of years, 2020 has been an extra special! A pandemic came after a century and thus affected the whole world in every aspect.
Now, every event has its upside and downside. Itís your choice whether you choose to see the opportunity to your advantage or get overwhelmed by the threats.
Today, we are going to talk about some trends of social media that are going to impact every business marketing and strategy one way or the other.
So letís just dive in!
If you use any social media platform these days, you are pretty familiar with the short videos of 15 seconds or less. These are basically stories, and they are crucial in todayís social media marketing.†
With faster and busier humans with their lessening attention span, stories are getting huge attention from everyone.
They can be a great way to catch peopleís attention instantly because unlike uploaded photos, stories have an ephemeral life, so if you get someoneís attention, most often, they are searching for you a while later!
It has become such a popular form of connecting to people that even YouTube, which is known for videos (mostly long ones), has started showing stories on its platform!
- Live Video
This is another tactic that has been popularized lately.†
We are in a time now where people suddenly found themselves in leisure, and they are mostly spending their time on social media looking for something to watch or read or explore.
Along with this, add the rawness, transparency, and candor features of live videos where people cannot only connect but also communicate easily about your products or services.
Although most of the platforms have a feature of going live, Instagram is vertical and more versatile and communicative than YouTube and Facebook.†
While Facebook and YouTube need other technologies to pipe their live videos, Instagram lives are available only in the app and are live for only 24 hours.
- Social Commerce
You may think you know what it is, but you might just not!
Social media platforms have become popular as digital marketing tools long ago. With any social media post, the links of the incumbent websites were added.
But social commerce is when you directly sell or promote to sell your products through a social media platform. It turns out that linking your websites to social platforms actually kills reach!
This is because people do not have the time or effort to follow the lengthy process. They would rather place an order with a single click and get it delivered on their doorsteps.
Facebook has recognized it. Instagram has also allowed it, and it wonít be long before YouTube will also acknowledge the ease of the process!
Are you interested in knowing more about the process? Find the details on plex.page!
- Niche Platforms
We all know about the social media giants Facebook, Instagram, YouTube, but have you considered Twitch, Pinterest, or TikTok?
Well, if you have not, do so now! Because these niche platforms are here not only to linger, they are also actually growing more and more powerful and popular in the youth community.
Especially, if you are targeting a particular demographic or a particular section with people, such as gamers, businessmen, or artists, you should really tap into niche social platforms.
For B2B business, LinkedIn does very well, whereas Pinterest works wonders if you are targeting women or interior designers. Twitch is the one you should consider if your products are meant for gamers!
If you are creating content for one platform, why not utilize it for all the other platforms as well?
- Create Content that moves!
In one word, videos!
Create more video content. Yes, people do have an attention span shorter than that of a goldfish! But you are not increasing the chance of grabbing a second of that attention span with all the static content you are posting!
Some engaging videos might help to increase traffic and catch their attention for a little longer if they are created properly. If you need to create a good one for you, check them out!
Talking about trends, the fast-growing and most popular one in line, TikTok is only-video. What do you make of that?
Videos are handy not only to catch attention, but you can also monetize your videos on social platforms and gain money in this way!
- Influencer Marketing
Remember the concept of celebrity endorsement or marketing through the brand ambassador?
Yes, that has taken the shape of influencer marketing in this digital era. Only, this came in a more powerful form.
Just calculate in your head. Would you like fretting over all the advertisements, pay-per-click fees, and boosting budgets, or will you go for paying some influencer who has millions of followers who live by their very words!
So, influencer marketing saves your effort and partially your cost too, and it increases your credibility because you can reach more people with fewer resources and create a pull effect on the demand of your products.
But let me also remind you that with more people reaching out to the influencer, the competition goes up and their prices will also go up as the basic demand-supply rule suggests!
Last but not the least, combine all the tactics described above and tell a story with each!
No, I donít mean a short video story. Just reminding you of the old formula of storytelling under a big Banyan tree to keep people engaged.†
Only the tree has now turned into various platforms!
People like to read and watch personalized stories and connect to those. With the rise of the emotional intelligence concept, people feel connected by emotions more than anything else.
So, with the art of creative yet informative storytelling in every post and content, grab your customersí attention and connect them to the story, your social media persona, and gradually to your brand! Here, the creative mind of a copywriter comes in handy.
With all the tactics understood, are you now prepared to use them all? If you are, try to mix and match according to the needs of your business type and your brand image.†
Happy marketing for your brand!
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