The world of business has evolved over the years. While we still use old-school business models, people are exploring newer models and concepts to adapt to the current world. Besides, there arenít many books on emerging business topics besides news articles and case studies.†
If youíre an educator by profession or are inquisitive to learn new things in your desired area, you may have developed abundant knowledge in a specific field. You could be, therefore, contemplating ways to make your wisdom more accessible to everyone, and one such approach is to publish your very own business book.†
But before you embark upon that journey, you must consider the seven things to help you publish and promote your business book properly.
- Decide the Goal of Your Book
Before you write your first business book, you must decide the goal of the book, that is, what you want people to learn from it. Based on that, you should prepare a checklist of things to include in the book, which will act as the steps to your goal, basically penning down the missions to your vision.
The goal of your book, whether itís on finances, marketing, human resources, or project management, will also determine the publication youíll opt for. However, that shouldnít matter if youíre self-publishing your book to make it available for your readers easily.
The goal of your book will also decide who your target audience will be. Do you want the book only for students, professionals, or everyone? That will help you determine how to arrange your topic to cater to your targeted readers.
- Your Book Should Be Original
Plenty of business books on the market discuss various components of business principles, online businesses, and many more. Authors have also written books every student should read who wants to start a business or are about to enter the professional world.†
Although your book may discuss the same fields, it should be unique and reveal the unknown to its readers. Besides, the topic should be something you love and enjoy. That way, youíll know what to write, where to get your sources, and how to make them attractive to your readers.†
Letís say youíre into real estate investment. To write your first business book, you can discuss experts’ hidden techniques when looking for a new property to invest in. Or, you can write a book on everything a person needs to know to excel in their career.
- Write With Proper Research and Citations
Since this will be a business book, whatever you write needs to be factually and theoretically verified. It means you must cite every concept properly. Furthermore, your research must be elaborate and easy for everyone to understand.†
Any educational book should contain legitimate sources of information, especially from research done by industry experts and educational gurus. You can also include various news information on, say, the effect of political conditions on the economy and the supply chain.†
You must go through many research papers and read many books to gather all the information to put in your business books. Make sure that you give proper citations at the end of the book so that anyone interested in learning more can refer to that list.
- Include Real Examples and Cases
Every theory you state in your business book must have examples, case studies, and their breakdowns to help people understand the topic better. While theory can only describe and explain certain concepts, real examples and case studies can help people get a better insight into the use of those concepts and their effects on businesses.†
Letís say youíre writing a book on how entrepreneurs think and take their businesses to the next level. It can talk about success stories and failures, the concepts and models they created, and how the modern world adapted to them. You can include their business operation methods, corporate culture, effects on the socio-economic environment, etc.
- The Publication Matters
As mentioned previously, if you write your business book and publish it yourself, paperback or e-book, then you donít need to worry about which publisher you need. You can simply hire a great editor whoís knowledgeable about business subjects.†
However, if youíre opting for a publisher for your book, you must opt for someone reputable, someone who is recognized for their achievements and experience. Many publishers publish business books and journal articles from all disciplines, while others only publish books from specific disciplines.
The publication you choose will determine how successful your business book will be, as people only opt for books and articles from reputed sources. While they may have people checking the references to find relevance, you can hire someone to cross-check everything for you.
- Build Your Presence First
There are well-reputed authors in the business world who have made their names with their books. If your business book is well-constructed, people will quickly recognize you and your work. However, things are changing now, and most people will identify you and buy your books only if you have an online and stage presence.
There are a few ways you can develop your reputation as a business educator. Make social media platforms and video channels your priority, where you can write educational posts, upload videos talking about various aspects of business, discuss interesting business events, etc.†
Building a website can also help, especially as a promotional tool when your business book is released. You can put a call-to-action or CTA button on your page, which will direct people to your book-purchasing site when they click that button. You can also set the link to the purchasing website on other platforms.
- Donít Fill the Book With Fluff
Lastly, keep your book relevant, and donít fill it with fluff, that is, unnecessary details. Otherwise, your readers will lose focus on the topic youíre discussing and may not even catch the essence of what youíre trying to teach through your writing.†
Giving the right amount of examples, case studies thatíll reflect the study material, and exercises thatíll allow the teachers, students, and enthusiasts are necessary. Pictures and flow diagrams representing the concept youíre explaining can help people understand better. You can also summarize the essential discussion topics to allow people to review the chapter quickly.
Apart from these points, while you may add your own experiences and thoughts, ensure that they donít end up being irrelevant to the book. Also, be careful not to use difficult or hard-to-understand words; otherwise, your readers may constantly have to reach for the dictionary, ultimately making them lose interest.
To write a book on a business topic, you must gather proper knowledge, read as many books and journals as possible, and accurately cite your references. Using relevant examples and case studies will help people clearly understand the concepts of your book. And if you want to promote your book, building your presence will effectively help you to connect with potential readers.†
Consider these seven things discussed above to write your first business book successfully and begin your author career in full-swing.
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