2020 proved to be a great year for creators and businesses looking for growth on social media platforms, especially Instagram and YouTube. But with so many people uploading content every minute and using unfair means to buy Instagram likes, you might face some trouble in promoting your business or brand on Instagram.
If you don’t want to buy Instagram followers, using your hard-earned money but want to promote your business the organic way then here’s a list of hacks you can use to get higher engagement!
- Connect via Instagram Stories
Take out time and post stories every day to stay in touch with your followers. If you’re not sure of what to post, the countless widgets, AI filters, and stickers can make your job easier as you can conduct polls, request your users to ask you questions, or be part of trends and challenges in collaboration with other creators or brands! These 24-hour snippets can help you form deeper bonds with your followers as you share glimpses of your day or fun moments and bloopers from the sets and watch people warm up to your business or brand in no time!
- Go beyond pictures
While Instagram thrives on visually aesthetic content, you need to post interactive IGTV videos, reels, and stories as Instagram tends to promote these more often! So go ahead and shoot a fun video for your brand, products, or a quick introduction of your team as they take part in a trending challenge or go about their work. Make sure you add witty and engaging captions by including a question, sharing experiences or memorable moments as this helps people feel connected as they get to know the person or team behind the logo and contribute towards brand awareness and loyalty.
- Engage and create with influencers
Another way to achieve faster growth is by working with local influencers or fellow content creators who have high engagement rates, irrespective of their follower count. They tend to provide great user-generated content and exposure to your business as their opinions and posts greatly influence their followers and will reflect in your sales also. So search for the right hashtags on the explore page and look up the best micro-influencers with high engagement rates and approach them for collaborations to gain more followers, build long-term relations and achieve higher sales without spending a fortune!
- Cross-promote actively
Before you start approaching other brands, influencers, and creators to promote your business or spend your hard-earned money to buy Instagram followers, make sure you have updated your contact details and provided a link to your account, latest post, and top-performing posts on your website and various other social media platforms! Before you plan to buy Instagram likes, try to increase engagement through organic growth by actively promoting your recent posts on other platforms like Facebook, LinkedIn, or your website and blogs as this can help direct traffic and attract more visitors without spending any bucks.
- Interact with other users
Whether you have 50 followers or 50,000 followers, if you want to keep growing and stay active in the social circle, make sure that you comment, like and interact on other people’s posts also. Keep an eye on your most active and influential followers and track down similar accounts in your niche so that you don’t end up ignoring their comments or messages and lose out on some great connections! While some apps offer to automate these things, it is best to leave genuine comments manually as Instagram discourages such practices and it might lead to your account getting disabled or shadowbanned!
- Reward followers
Be it 50 or 1,00,000, your followers contribute greatly to your business’ growth and promotion so it is only fair to reward them for their loyalty and time from time to time. If you have a good follower count that interacts regularly on your posts and videos, then you won’t have to buy Instagram likes. You can attract more Instagram followers and reward the present ones by holding fun contests, quizzes, or giveaways centered around your brand which will require people to mention other users, promote your posts in their stories or other simple tasks which will provide greater exposure so you won’t have to buy Instagram followers and risk your account!
- Stand out with your creativity
In the end, the only hack that will help in the growth of your business in the long run, is producing quality content that has the potential to catch your followers’ attention and go viral overnight! You need to remember the fact that content is king and the only way you can retain your followers and win new ones is by uploading unique, fresh and high-quality pictures and videos so people will look forward to your posts and share them with others. So rack your brains and initiate a fun challenge, trend, or series that can get people talking, and make sure to mention fellow creators so that they can jump on the bandwagon and spread the word!
These hacks might seem simple but most influencers and businesses who are new to Instagram tend to overlook them and end up wasting tons of money to buy Instagram followers and likes which doesn’t benefit them in the long run. So use these hacks to grow your business and let us know which one benefitted you the most!
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