It’s probably not going to surprise you to hear that online casinos have exploded in popularity over the past couple of years. In fact, the US alone has seen an increase of 255% of new online poker players, not online that, but the overall market is expected to grow from $58.96 billion in 2019 to $92.86 billion in 2023, which is a staggering increase.
As such, now is the best time for online casinos to gain new players globally, despite what you might hear about the legality of online casinos in places like India, one of the largest markets in the world.
To that end, there are five different things an online casino should focus on to be more trustworthy in the eyes of the public. This will in turn make them more attractive to new players just entering gambling, as well as players who have been gambling for a while.
Security & Safety
Given the current pandemic and lockdowns, one thing that has really put online casinos on the forefront is the fact that they are much healthier. There is no need for people to go down and potentially expose themselves to the virus. They also don’t have to be packed inside a traditional casino house where there can be potentially hundreds or thousands of carriers of the Coronavirus.
Aside from that, dealing with online casinos can be much safer because they don’t necessarily have to deal directly with private information. Online gambling, in general, has historically had a bad reputation with stolen credit card or personal information. Nowadays though, with the rise of cryptocurrency, gambling online has become much safer.
Add to that the fact that most online casinos have started implementing strict cybersecurity measures like 128-bit encryption and SSL certificates. As such, a lot of online casinos are much more safe and secure than you’re average website, and that makes them much more trustworthy.
Speed & Reliability
Probably one of the most important factors in trustworthiness is both speed and reliability. That means that a player can withdraw their money essentially instantly once they’ve made any winnings. Anything that will slow that down to a week or even days can be problematic and scare off potential customers.
The upshot here is that with digital currencies, such as Bitcoin, sending money can be easy and hassle-free. This in turn will not only encourage more customers but also more gambling in general.
Money is always a barrier to entry, and so making it easier for people to jump right into a game will be more attractive for players. Not only that but having fast money transfers is a great sign of trustworthiness since they know they’ll actually get their money when they win. That fact alone will make players feel less scared of investing more time and money.
Reviews play an especially important role in making any online casino seem more trustworthy. In fact, newer online casinos might have a hard time attracting customers simply because they don’t have the history that some more established casinos do.
Compare this to traditional, land-based casinos where, yes, there certainly can be bad reputations, but for the most part are considered very safe in that regard. That’s because the casinos themselves have to put in a lot of money to get started, as well as licensing.
As such, it would be a good idea for online casinos to get themselves licensed from an organization that already has a good reputation. For example, the Malta Gaming Authority is one example of a globally recognized licensing organization. Another example is the
Curaçao Gaming Control Board, and their e-gambling license, which a lot of startup online-casinos tend to get since it’s a great gateway into higher-valued licenses.
Customer support is essential to ensuring not only customer loyalty but making sure that customers trust the online casino. After all, some people spend hundreds if not thousands of dollars on online casinos and therefore feel they deserve an easy way to get help.
Some of the best casinos will invest heavily in good customer support. Not only on bot chat support or a good wiki, but also live support, either through email or preferably by phone. A good customer support team can also provide other benefits in terms of metrics, so it’s a good sign when an online casino has a variety of customer support options.
Loyalty Programs & Live Dealers
At face value, it may not seem like loyalty programs make online casinos necessarily more trustworthy, but that’s not the case. The fact alone that a casino is willing to invest in bonuses and loyalty programs means that they value their customers in the long term. Things like special events, extra spins for logging in regularly, or even an account manager, all show that the Casino is taking their customers seriously.
Not only that, but these programs are often very appealing and can be a great way to test out a new casino.
Another thing that will make any casino seem more trustworthy is having live dealer interactions. While this isn’t necessarily a must, and it definitely costs extra, the ability to directly interact and deal with a dealer is always a big positive.
In a way, interacting with a real human being, rather than just a computer system, can have a positive impact on trustworthiness. Casinos that put that sort of effort will always be valued over ones that don’t, so that’s an important thing to keep in mind.
Stay updated with all the insights.
Navigate news, 1 email day.
Subscribe to Qrius