It is true to say that advertising is a form of art. It always involves teams of people who work on the image, slogans, and everything needed to make a product desirable. When thinking about a successful promotional campaign, what comes to your mind? Clever installations, skillful sets, and astonishing visuals as well as celebrities or models.
The recipe for success stays the same: you have to be memorable to convince you are the first choice among your competitors. But it’s not enough to create beautiful visuals or use catchy tunes. It involves a more thoughtful ethical approach, transparency, and relevance. It is people who dictate the demand, not the other way around.
But most importantly, you have to choose the right platform to promote your services. For instance, professional essay writing service tips posts that pop up on Instagram’s feed would get more attention than they would have on Facebook. It is important to know your audience and their social media preferences. This way, your promotion is organic and relevant, rather than pestering people.
It is also a question of prioritizing and distributing your efforts efficiently. It may seem that there are not so many social media platforms to focus on. But that’s how the magic of the internet works. There is much more than you see with the naked eye.
Why social media?
Traditional channels and ways of advertisement still exist. Yet, there are several nuances to traditional marketing as we may know it.
If you are a small business owner, you don’t have an opportunity or budget to run campaigns and hire an agency. At the same time, if you are an active internet user, you know how quickly the news spreads on social media platforms first handedly. It is also more accessible to small businesses and entrepreneurs, as you don’t have to acquire any additional tools to access analytics.
To name a few different social media genres:
- Social networking: Facebook, LinkedIn, Google+, Flickr;
- Microblogging: Twitter, Tumblr, DeviantArt;
- Photo sharing: Instagram, Pinterest, Snapchat, also Tumblr;
- Video sharing: Vimeo, YouTube, TikTok;
Again, your strategy would depend on the services or products you are promoting. In any case, you can make the most of your content when reaching the right audience through the right channels.
TikTok
This addictive social media platform is both a blessing and a curse for many people. It has a uniquely addictive nature with its non-chronological feed and no indication of time spent on the app. It would be unfair to say that TikTok belongs only to youth since various creators can reach their target audience by engaging content.
The major advantage of TikTok is the format of the videos. You can create 15 or 60 second-long clips, and now you can feature 3 minutes of content. It allows you to think of engaging and standing out ads that can have low production value. Experiment with music and tags that can reach broader audiences.
The only disadvantage of the platform is the unpredictable algorithm. You either can flop or wake up famous. It is a new platform to explore and give it a try.
- 1 billion monthly active users;
- TikTok is leading in engagement for all content creators in comparison to other platforms;
Recent news indicates the self-awareness of instagram and its influence on the market. The app features are now more creators- and brands-oriented, making it more of a marketplace than a personalized photo-sharing app. But it also has tremendous opportunities for boosting your website traffic and attracting needed audiences.
Instagram requires high-quality attention-grabbing posts and photos. It provides you with an opportunity to timely update your customers via stories. As well, it gives you transparency when you have collaborations or sponsorships.
In comparison with other platforms, Instagram is still one of the leading social media outlets with high engagement rates. If you master all analytic tools and figure out how to boost your posts, it is a matter of practice and consistency to keep your brand visible.
- 1 billion monthly active users;
- Instagram has significantly more engagement in comparison to YouTube, but it still falls behind TikTok statistics;
Twitter is one of those apps where you have to come prepared. It is one of those platforms that favors people who know what they’re doing with the art of conversation and timely employed humor. Your tweet can blow up and make it to the news if you know the right time to post.
Twitter is beneficial because it has various ways of engaging with your tweets (retweets, replies, and impressions). You also get access to analytics and the necessary tools to promote your account. For the past several years Twitter has indeed designed more flexible options for entrepreneurs and businesses.
- 350 million monthly active users;
- Twitter has a decent engagement rate for promoting your product;
YouTube
YouTube influencers’ epoch may seem to decrease, with fewer and fewer YouTube personalities appearing in the public eye. Yet, it is still the best hosting for creating your brand and providing your customers with relevant information. It is designed for a more long-term relationship with your audience.
It is still good to create collaborations with other brands and emphasize what your brand’s schtick is. You can easily find your customers when applying promotion tools correctly.
- 2 billion monthly active users;
- YouTube has less visible engagement, but it still can be used to build brand visibility across other platforms;
Wrapping Up
It is good to start with popular platforms to have a place in a niche for your product. It is good, to begin with, one platform at a time. You should provide your audience with an option to share their opinions and connect with you.
Don’t be afraid to experiment with your promotional content or seize a chance when you see one. Remember how Barilla cleverly used Spotify playlists features to carve their name into people’s memory? That’s how you see and take the opportunities platforms give you, even when it’s not obvious.
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